Showing posts with label Audiences. Show all posts
Showing posts with label Audiences. Show all posts

Friday, 1 May 2015

10 big problems with modern day blockbuster cinema

Inaudible dialogue and revealing trailers are two problems Hollywood faces.

Blockbuster cinema is constantly changing - do you agree? Read more at Den of Geek!

1. Inaudible dialogue

Let’s start with something that puts an immediate firewall between the audience and what’s happening on the screen: the fact that the plague of inaudible dialogue is refusing to go away. Too often, thanks to the loudness of explosions all around, bad sound mixing, or a refusal to re-record dialogue in the case of certain directors, it’s impossible to hear what characters are saying on the screen.

Sometimes, this doesn’t matter. A line thrown away in the middle of an action sequence is rarely pivotal. However, at times, a lost line really, really does make a difference. In some cases, an entire character’s performance, though, can be hard to decipher.

2. The multiplex


Mark Kermode managed a whole book on the problem with modern movies, in which he devotes a hefty page count to multiplex cinemas, and the deterioration of the art of projection.

He’s bang on the money with some of his points about the multiplex, too. The multiplex is reflective of the state of modern day television, in that there are hundreds of channels that still offer surprisingly little to watch. The whole idea, in an ideal world, of one building having 10, 20 or even 30 screens devoted to film is that it can host a broad selection of programming.

3. The slow decline of mid-budget movies


As we talked about here, Paramount Pictures made quite a living for itself in the 1990s by actively targeting the mid-priced thriller. While other studios were kickstarting the rush to make $100m+ blockbusters - a movement that Paramount is inevitably now a paid up member to - the studio was content to find thrillers costing $30-40m, knowing that it wouldn't get a gigantic box office take out of them, but would bring home a good profit.

Those days are all but gone. It was while on the press tour for The Lone Ranger (budget: $200m+) that director Gore Verbinski lamented the fact that the current Hollywood system supports small movies (courtesy of studios' marquee labels, such as Sony Classics) and massive blockbusters. 

4. Intolerance of the different


A real problem, this. The common complaint that generally follows any list of upcoming big movies is that they're all the same, or they're all sequels, or they're all franchises. Where are the original films, or the standalone big movies? The answer: they're there, but without massive marketing budgets behind them, how many people are actively seeking them out?

5. Trailers


The depressing thing about complaining about trailers is that we've all been doing it for years, and the problem gets worse. Once upon a time, we were grumbling about a single trailer for a film, that happened to spoil too much of it (prime offender: comedies). Now? Why spoil a film with one trailer, when you can do it with lots.

6. Special effects for the sake of special effects


We found plenty of things to admire in Man Of Steel, but like many critics and cinemagoers, we found ourselves slightly exhausted by its protracted scenes of city-wide destruction. It's a recent example of a film where its technical brilliance outstrips its restraint - a film that never settled for one scene of a collapsing skyscraper when it could easily afford to put in five.

7. An unwillingness to end a story

It was Kevin Smith's interview with Bruce Willis on the Die Hard 4.0 DVD (they're not such good pals now, we understand) that cemented this. Because until you get to the final chapter of a franchise, you're continually dealing with mid-story, as Smith quizzed Willis about. That in itself isn't a problem, but it does mean that there's a reluctance to damage characters, or to close off avenues, for fear of restricting future business possibilities. And yet endings are good: just look at the clamour building up to the Breaking Bad ending on television, knowing that a rich and wonderful story is heading to a final moment

8. Editing isn't ruthless enough

Digital filmmaking has brought in many tangible advantages. It's brought down the barriers for new filmmakers in particular, as you don't need to max out every credit card going or pretend you like film school just to get anywhere near the equipment and people you need to get a film together. Furthermore, directors can check a shot on the spot, thanks to a bank of monitors that adorn any half decent film set. There's no waiting to check the right piece of 35mm footage: it's all instant.

9. Too much reverence

Focus groups, expensive bits of research and a general paranoia amongst aforementioned posh people in Hollywood inevitably fosters a feeling of staying close to things that have worked before. In extreme cases, that's why you get films that aren't even remakes weaving themselves as closely as possible to films in a franchise that have worked before (Star Trek Into Darkness again being a prime example there).

10. The audience


Even though audiences can be shaped via good marketing, and restriction of choice, ultimately the films that end up in big cinemas are the ones that people are more likely to see. Thus, the reason why a big new Transformers sequel is made, and a potentially more interesting original film isn’t, is that more of us are likely to see the former. More than that, more of us are likely to pick up the DVDs, buy the merchandise, and, ultimately, buy a ticket at the cinema.

Read the complete article: http://www.denofgeek.com

Wednesday, 10 December 2014

Steve Jobs on the Future of Movie Marketing


The internet has had a major impact on the film industry over the last decade. Initially, there was a concern that the internet would threaten the entire film business as online piracy sites saw annual box office ticket sales decline massively and consistently each year since 2002. Source - www.the-numbers.com/market However, as a whole the film industry today is booming. Overall, gross revenue in the last ten years has doubled with the help of, rather than despite, the internet.

How has the internet helped?

Film studios and film makers have had to adapt to take advantage of the internet and the power of social media. In an interesting twist of fate, what used to be the enemy has transformed itself into the film marketer’s best friend as an inventive way to minimise the overall costs for distribution and marketing.

The Power of Social Media

Films are a social topic which means that social media networks is a fantastic platform for film campaign.

People love to share their opinions on films with their friends so social media platforms are the perfect place to encourage discussion. By creating word-of-mouth marketing on social media a buzz can be created around any film.

Saturday, 6 December 2014

'The Grandmaster' (2013): dir Wong Kar-Wai (World Cinema)



Mark Kermode reviews The Grandmaster. Inspired by the life and times of the legendary kung fu master, Ip Man. The story spans the tumultuous Republican era that followed the fall of China's last dynasty, a time of chaos, division and war that was also the golden age of Chinese martial arts.

Wednesday, 3 December 2014

Section A: Case Study Approaches (FM2)


Prepare in depth knowledge of 2 Case Studies to use in Section A of the FM2 exam – 1 major Hollywood Production & 1 Independent or British release. These will give you a head start when it comes to discussing the details of specific releases for the exam. Consider:

What happened during pre-production of your chosen film/s? 

• Whose idea was the film? Did the idea start with the writer, or were writers brought in to develop a preconceived idea?

• Where did the idea come from? Was it an original idea, or perhaps a book first, or TV series, or comic strip, or from some other source?

• Was the film based upon an original script or developed over time by many writers?

• Who financed the film - Production Company?

• Casting – who were cast in the main roles and why? How important were stars? How did the film-makers think the chosen stars would appeal to audiences?

• Who was the producer?

• Who was the director and why did they take the project on?

• Did they have a track record of success?

• Was there anything interesting about the film soundtrack?




What happened during the production phase?

• Was it an easy ‘shoot’? If there were difficulties what were they?

• Where there any difficulties with casting or with acquiring the stars/actors the producer wanted?

• What did the film cost to make? How much did the stars get? Where did the budget go?

• Were there any changes to the script during production? How many changes or re-writes?

• List some of the key people who made contributions to the production.


What happened during the marketing and distribution phase of your case study film?

• Who were the distributors? How well known was the company? What is their track record as distributors? (Other films/genres)

• Who was the target audience? How do you know?

• How did the film-makers decide where to release the film and when?

• What was the marketing and advertising strategy for the film? Was there a premiere, and if so, where?

• Find film posters and analyse them for how they reach their audience(s)

• Analyse a trailer/teaser trailer and consider how the trailer persuaded and positioned British audiences to see the film.

• What outlets were used for advertising? Was TV used, for example?

• Were there any merchandising tie-ins?

• Was any additional publicity gained, and if so, how?




What happened during the exhibition (audience) phase?

• When was the film released; also where and on how many screens?

• Were there any issues with the classification of the film?

• Were there any other special restrictions placed on the exhibition of the film?

• What were the reactions of the critics to the film? Was it considered a critical success?

• Did the film create a particular media debate?

• How much money did the film take? Was it considered a commercial/financial success?

• Did it run in the cinema for some time?


Remember there are questions that you will not be able to answer; however there may be topics that you would like to include that are not covered in the questions set out. All the questions are only offered as guidelines; it is for you to work on the development of your own chosen product from concept to screen.

Adapted from: asanda2filmstudies

Tuesday, 30 September 2014

The 25 Best Horror Films of the Aughts

The common wisdom, inherited thanks mostly to the 1968-1978 boom of great American horror movies that accompanied some of the nation's most turbulent and hopeless years (at least among those that could be reflected via moving pictures), is that the worse off things are, the more relevant and powerful our cinematic nightmares become. That the halcyon days of horror are directly proportional to the index of actual human suffering. If that's so, the entire world has spent the last decade counting down the few remaining seconds left on the Doomsday Clock. While the few years leading up to Y2K brought with them a set of snarky, masturbatorily meta slasher movies that ensured audiences not only felt superior to the movies they were raised on, but also absolved them of any sense of socio-political obligation, the dozens and dozens of new horror classics that have swarmed out of every corner of the globe since then (not unlike the teeming cockroaches that burst out of E.G. Marshall's chest at the climax of Creepshow) seemed to impress upon us all that the biggest nightmare of all wasn't that the world would end, but that we'd have to continue living on in the colossal mess we've cultivated.

Some of our great new horror movies look to the past for assistance, others resonate with bleak nihilism for our future. Want stone proof the aughts sucked? Recue the blunt climax to the most diverting movie in our entire list of the 25 scariest post-2000 movies, Sam Raimi's Drag Me to Hell. We're totally f**ked. Eric Henderson.

See the list here at slantmagazine.com

Sunday, 27 April 2014

Amazing Spider-Man 2 swings to the top of UK box office


Superhero sequel posts biggest opening at the UK box office of the year so far, £1m ahead of The Lego Movie's bow

The winner

Whichever way you look at it, The Amazing Spider-Man 2 has just posted the biggest opening of 2014. Including previews from Wednesday and Thursday last week, the superhero sequel has earned five-day takings of £9.01m, which is ahead of The Lego Movie's previews-inclusive opening tally of £8.05m. Strip out the previews, andThe Amazing Spider-Man 2 comes in at £6.13m, which compares with Lego's £5.9m over the Friday-to-Sunday period.
Back in July 2012, the first Amazing Spider-Man film opened with £11.09m, including three days' worth of previews, totalling £4.36m. That six-day figure is very similar to the sequel's tally over the same period, also including Easter Monday. The first Amazing Spider-Man rapidly faced stiff competition from the likes of The Dark Knight Rises, and ended up with £26m here. With significantly less blockbuster competition in the offing, Sony will be hoping that Amazing Spider-Man 2 will show sturdier legs, pushing up towards £30m. On the other hand, most kids are now back at school, which will limit the film midweek to primarily adult audiences.The official weekend box-office chart does not include takings for Easter Monday. However, distributor Sony reports these as £1.72m, taking Spidey's total to £10.73m for the six days.
Among existing films in the market, The Amazing Spider-Man 2 had the strongest impact on Captain America: The Winter Soldier, which falls a hefty 53% from the previous weekend. But its gross of £16.75m so far is well ahead of the £9.48m achieved here by the first Captain America.

The runner-up



Moving up a place to second position, Rio 2 declined a relatively slim 27% from the previous weekend, and has added a nifty £3.03m over the past seven days. Weekend takings only contributed £1.13m of that total, meaning that the film performed particularly impressively on weekdays last week, in the run-up to Good Friday. School holidays and animation make happy bedfellows for UK cinemas. The original Rio film stood at £8.02m after three weeks of play, compared with £9.79m for Rio 2currently, a disparity that should give distributor Fox encouragement.

The alternatives

Several titles were positioned as counter-programming to Amazing Spidey, with mixed results. The Love Punch certainly offered an alternative to the teen characters foregrounded in the Marvel actioner, via lead actors aged 55 (Emma Thompson) and 60 (Pierce Brosnan). The European romantic caper rung up an OK £613,000 from UK cinemas, although with an aggressive rollout on 371 screens, the number translates to a lacklustre site average of £1,653.
Nurtured at a more selective 118 cinemas, Locke relied almost entirely on the star power of Tom Hardy, the only actor who appears on the screen. A debut of £251,000 and a decent screen average of £2,128 resulted. Distributor Lionsgate will be happy that its gross held steady across the weekend (Fri-Sat-Sun: £80,000, £82,000, £81,000), while the market overall dipped (Fri-Sat-Sun: £4.8m, £4.3m, £4.0m). Including Easter Monday, Locke is up to £316,000. Relevant comparisons are hard to identify, but the last film largely resting on Hardy's shoulders was 2011's Warrior, which kicked off with £808,000 from 383 screens, including £186,000 in previews. Before that, Bronson debuted in 2009 with £258,000 from 85 venues.

The big fallers



The arrival of The Amazing Spider-Man 2 saw hefty falls for a fair few titles, but not many matched the plummets of 67% for Hammer's The Quiet Ones and 69% for action sequel The Raid 2. Genre cinema is traditionally front-loaded, with receptive audiences keen to be the first to see, before attention quickly moves on. The original Raid also fell hard on its second weekend, by 70%.

The art-house battle



Seven weeks after the arrival of The Grand Budapest Hotel, the art-house sector has yet to deliver another clear winner. John Michael McDonagh's Calvary posted a strong second session, with a decline from the previous weekend of just 30%, and £1.39m so far, but this figure is boosted by big numbers in Ireland, which are always included in reports of UK box-office.
Thanks to an expanded screen count (from 28 to 42), Ritesh Batra crowdpleaser The Lunchbox saw its box-office rise by 18% in its second session, and has now grossed £229,000, putting it on course to be one of the bigger art-house foreign language films of the year. Wes Anderson's Grand Budapest Hotel is still hanging on at number 12 in the chart, and has now pushed through into eight figures with £10.29m.
New arrival We Are the Best!, from Lukas Moodysson, disappointed relative to its mostly adulatory reviews, with £42,000 from 40 cinemas. That's about level with the debut takings of Lilya 4-Ever (£39,000), but the earlier film managed that tally from only 13 cinemas. Moodysson's best opening remains his crowdpleasing Together (£70,000 from 16 screens), and it was hoped that We Are the Best! would place him back on that commercial trajectory. Including Easter Monday, We Are the Best! stands at £53,000. 

Bums on seats

Admissions figures – the number of tickets sold – have been announced for March, and are 5% down on March 2013. Admissions for the first quarter (January-March) are also 5% down on a year ago. Easter fell late this year, delaying the release of big titles such as Captain America 2, Rio 2 and Noah, so admissions figures should bounce back in April. Whether they can close the gap of 2.05 million – the disparity between 2014 and 2013 after the first quarter – remains to be seen.

The future

Thanks to the arrival of The Amazing Spider-Man 2, UK box office bounced back from the doldrums, rising 61% from the previous weekend, and 85% from the equivalent session a year ago, when Gerard Butler's Olympus Has Fallen knocked Tom Cruises's Oblivion off the top spot. For the immediate future, the picture looks less rosy, since there are no more slam-dunk blockbusters coming for a while. This week sees the arrival of Cameron Diaz comedy The Other Woman, plus Johnny Depp in Transcendence (which played paid previews over the Easter weekend) and Mia Wasikowska in Tracks, the true tale of one woman's solo trek across the Australian outback. None are likely to prove too troubling to Amazing Spider-Man.

Top 10 films April 18-20

1. The Amazing Spider-Man 2, £9,011,114 from 548 sites (New)
3. Rio 2, £1,132,641 from 550 sites. Total: £9,790,565
3. Noah, £920,803 from 476 sites. Total: £7,839,969
4. Captain America: The Winter Soldier, £831,901 from 460 sites. Total: £16,748,625
5. The Love Punch, £613,424 from 371 sites (New)
6. Divergent, £500,206 from 412 sites. Total: £5,445,854
7. Calvary, £394,095 from 165 sites. Total: £1,394,543
8. Muppets Most Wanted, £366,312 from 500 sites. Total: £6,159,978
9. Locke, £251,063 from 118 sites (New)
10. 2 States, £208,578 from 63 sites (New)

Source: The Guardian

Saturday, 13 April 2013

3D films set for popularity slide


First drop in 3D box office projected for this year despite hotly tipped summer blockbusters, according to Fitch Ratings report.

Audiences for films in 3D are projected to decline in 2013, the first drop since 3D exploded with Avatar in 2009, according to a report compiled by Fitch Ratings.
Since the success of James Cameron's sci-fi epic, more and more movies have jumped on the latest iteration of the 3D format, which is no longer confined to animation or big-budget action films. The likes of Baz Luhrmann's The Great Gatsby and Alfonso Cuarón's Gravity will also exploit the new technology.
However, Fitch has concluded the novelty is starting to wear off. 3D box office takings in the US and Canada have remained static at $1.8bn for the past two years, and are set for a slight year-on-year decline in 2013 despite a strong lineup of 3D releases, including Star Trek Into DarknessIron Man 3 and Man of Steel.
"Attendance likely benefited from the initial proliferation of 3D films," says the report. "However, the initial excitement has dwindled, and consumers are focused again on the overall quality of the film and are weighing the cost of a premium ticket versus a base 2D ticket."
While overall box office takings increased in 2012 to a record-breaking $34.7bn worldwide, 3D failed to make a similar impact. "Going to the movies remains one of the lower-cost forms of entertainment," says Fitch's study. "However, increased pricing, particularly on 3D films, may erode this perception over time."

Tuesday, 2 April 2013

Why did Disney’s ‘John Carter’ flop?


When Walt Disney Co. executives gave the greenlight to the project that became the Martian adventure film John Carter, they hoped they were launching the studio’s next big franchise.

It was to be directed by Andrew Stanton, who had been associated with a string of successful Pixar Animation Studios films — starting with the 1995 hit Toy Story. The source material was a century-old sci-fi touchstone that had inspired filmmakers including George Lucas and James Cameron. The movie would fit perfectly into Disney Chairman and Chief Executive Robert A. Iger’s big-picture plan to produce movies that would spawn sequels, become theme park attractions and drive sales of John Carter merchandise.

Instead, with a weak opening this past weekend, Wall Street analysts expect the company to take a $165-million loss on a movie that has joined Heaven’s Gate, Ishtar and Howard the Duck in the constellation of Hollywood’s costliest flops.


What happened?
  • The acclaimed director had never made a live-action movie before. 
  • The executives guiding and helping market his movie were new on the job and had limited experience running movie divisions. 
  • The marketing team switched midway through production.
  • The source material, written over a century ago by Tarzan creator Edgar Rice Burroughs, had already been so picked over by its admirers that critics and audiences found the film hackneyed and stale.
  • The action plays out on Mars, a planet that contemporary audiences know is barren and uninhabited.
  • “You’re not able to sell that,” commented an industry insider on the challenge for the movie's marketers. 
  • Posters that at one point had been adorned with a mysterious figure under the letters “JC” were replaced by ads that featured a shirtless man fleeing giant white apes and left prospective moviegoers scratching their heads.
  • Audiences have been confused. Marketing strategist Peter Sealey said: “What the hell is John Carter? What’s the film about? I don’t know who John Carter is. You’ve got to make that clear.”

Tuesday, 26 March 2013

'Sightseers' (2012): British Case Study FM2 - Section A



'Sightseers' is a British black comedy thriller film directed by Ben Wheatley and is written by and stars Alice Lowe and Steve Oram, with additional material from Amy Jump. The film has been selected be screened in the Directors' Fortnight section at the 2012 Cannes Film Festival.

Plot
Chris (Steve Oram) wants to show Tina (Alice Lowe) his world and he wants to do it his way – on a journey through this sceptred isle in his beloved caravan. Tina's led a sheltered life and there are things that Chris needs her to see – the Crich Tramway Museum, the Ribblehead Viaduct, the Keswick Pencil Museum and the rolling countryside that separates these wonders in his life. But it doesn't take long for the dream to fade. Litterbugs, noisy teenagers and pre-booked camp sites, not to mention Tina's meddling mother, soon conspire to shatter Chris's dreams and send him, and anyone who rubs him up the wrong way, over a very jagged edge.




Production
The characters came together seven years before the film came out as Lowe and Oram swapped stories based on their common background and childhood holiday experiences. However, the pitch kept getting turned down for being too dark, so they put it online and Lowe sent the link to Edgar Wright, who she had worked with on Hot Fuzz. Wright greenlit the project, so Lowe and Oram did more research and took a caravanning holiday to the locations that would go on to be featured in the film. Ben Wheatley has said that all the locations were very helpful, even after they explained the nature of the film, because they "tried to make sure that it was open and fair to places, and that they weren’t the butt of jokes."

The two were also inspired by Withnail and I.

Reception
The critical reception has been good, with review aggregator Rotten Tomatoes giving it a rating of 88% based on 34 reviews.

Peter Bradshaw reviewed the film twice for The Guardian, first after its preview at Cannes, when he suggested "Wheatley could be suffering from difficult third album syndrome: this is not as mysterious and interesting as Kill List; its effects are more obvious and the encounters between the naturalistically conceived antiheroes and the incidental, sketch-comedy posh characters is a little uneasy. By the end, I got the sense that in terms of character and narrative the film was running out of ideas – just a bit." However, he looked at it again on its theatrical release and admitted that "when I first saw it, I think I might have got out of bed the right side" going on to say "a second viewing has further revealed just how superb are the effortless performances of Steve Oram and Alice Lowe, who are the movie's writers (working with Wheatley's longtime co-writer Amy Jump), and whose creative ownership makes a purely auteurist comparison with Kill List slightly less relevant." He suggests a number of parallels: "an obvious comparison with Mike Leigh's Nuts in May, and there are even traces of Victoria Wood and Alan Bennett, whose gentler, observational comedy is turned into something nightmarish, bringing in an exquisitely horrible Readers' Wives aesthetic", concluding that "[t]he chilling and transgressive flourishes are carried off with deadpan confidence; it's a distinctive and brutally unsettling piece of work"" Kim Newman wrote in Empire magazine that Sightseers is a "uniquely British blend of excruciating comedy of embarrassment and outright grue, not quite as disorientating in its mood shifts as Kill List but just as impressive a film." The Guardian asked an editor of Caravan Magazine for his opinion and he thought the film, which he described as "absolutely brilliant", accurately captured the details of caravanning holidays.



Review
'Sightseers', Hitchcock meets Leigh in grisly, giggly horror

A killer in a cagoule? That is the unlikely but alluring prospect held out by Sightseers, a comedy of manners in which murder arrives out of the great blue yonder, usually in the vicinity of a caravan park.

Director Ben Wheatley has in a very short time established himself as an auteur of the domestic macabre, somewhere between Joe Orton and The Wicker Man. This latest isn't as funny as his brilliant debut Down Terrace or as disturbing as his occult thriller, Kill List, but it features many of his signature touches and sets him apart as a film-maker of exceptional talent and daring.

Involved in the writing of the earlier films, Wheatley here directs from an original script by Alice Lowe and Steve Oram, with additional material by his partner Amy Jump. Lowe and Oram also take the lead roles of Tina and Chris, two thirtyish introverts who have just got together.

independent.co.uk

Background
'Sightseers' began life as a short film made by Lowe and Oram with director Paul King (The Mighty Boosh). Intended as a teaser for a TV comedy series, it was well received but deemed too dark. Fortunately director Edgar Wright saw its potential as a feature film, and put the actors in touch with Big Talk Productions, who made Wright’s own films Shaun of the Dead (2004) and Hot Fuzz (2007).

Ben Wheatley was approached to direct after the critical success of his debut feature Down Terrace (2009), a micro-budget crime drama laced with dark humour. He committed to the project while working on his follow-up, the audaciously bleak horror film Kill List (2011).

Since its world premiere at Cannes in May, 'Sightseers' has enjoyed widespread acclaim on the international festival circuit, receiving awards for best actress (Lowe) and screenplay (Lowe, Oram and Amy Jump) at the 45th Sitges Film Festival. The film received its UK premiere at the 56th BFI London Film Festival, and has subsequently been nominated for seven BIFAs, including best director for Wheatley, and best British independent film.


Box office
The film’s critical status meant a wider distribution than most films with this kind of budget (very low/unknown) and genre mix – through the European ‘major’ StudioCanal. However, despite the generally very good reviews, audiences have not been large and it's doubtful that the film has gone much beyond the core horror fanbase and those who follow the more cultish end of the British independent film scene. 

'Sightseers' opened very strongly on 92 screens but then tailed off quite dramatically by its third weekend, suggesting that word of mouth was not so good. Nevertheless it has managed over £1,000,000 so far which is acceptable for a UK cinema release and bodes well for a subsequent life on DVD.

More here



Friday, 8 March 2013

Action sequels hit more targets beyond US shores


Movies that seem cheesy in the States – where audiences hate arthouse films but demand novelty in the mainstream arena – often haven't passed their sell-by date abroad.

It's not been the finest month for old-age powerhouses at the US box office. Arnold Schwarzenegger's comeback film proper, The Last Stand, made a disastrous $12m. His old sparring partner Sylvester Stallone might have looked in better shape after his successful Rambo and Rocky resurrections of recent years, but his revenge thriller Bullet to the Head did even worse: only $9m. Bruce Willis took the safest course, sticking to a tested property for his A Good Day to Die Hard, and came out tidiest: $59m and counting. But that's still John McClane's worst performance on home turf (even before inflation-adjustment).

The results cast serious doubts about the future viability of the 1980s head-boy brigade – especially Schwarzenegger and Stallone, who are respectively eight and nine years older than Willis. It's the first clear sign that age might now be working against them – except in cases where they make a song and dance of it, like in meathead-carehome franchise The Expendables. Not only are the Hollywood trio battling their own bodies, their dimming star wattage, and perhaps the diminishing importance of star power itself, they also have to contend against a little commented-on feature of the American film market: a marked prejudice against anything old.

It's not just action stars saggy of pec who are affected, but drooping concepts, too; sequels, especially. If you examine the returns for repeat instalments, something quickly becomes apparent: franchises tend to run out of steam faster at the US box office, and hold up better internationally. Die Hard, to take an example at hand, follows the pattern, with a couple of unexpected swerves:

1. Die Hard, 1988 ($83m US domestic/$57m overseas)
2. Die Hard 2: Die Harder, 1990 ($117m/$122m)
3. Die Hard: With a Vengeance, 1995 ($100m/$266m)
4. Live Free or Die Hard, 2007 ($134m/$249m)
5. A Good Day to Die Hard, 2013 ($59m/$161m)

The US domestic gross drops away as the titles get more comical; apart from the store of good faith that buoyed up the first sequel in 1990, and a resurgence of interest after a 12-year-gap for the fourth film (which perhaps also explains the slight drop in overseas box office for Live Free – the franchise had to reintroduce itself to a vastly altered international landscape). The fifth film hasn't finished its global run yet, so it should finish nearer the fourth's take.

The US domestic gross quickly levels off, or falls away as sequels pile up; growth is sustained longer abroad. That's the rule here, and it holds true more often than not. It's correct for The Expendables followup, Spider-Man, Batman and Men in Black. Shrek and the Ice Age menagerie have seen the same trend. This tendency almost seems counterintuitive: the received idea is that US audiences, the same ones who run screaming from arthouse and subtitled films, are fundamentally risk-averse and conservative. Actually, in the mainstream commercial arena, they're the most discerning, driven by an appetite for fresh spectacle and novelty, more easily becoming impatient with shopworn formulae.

The sequels rush has been fuelled by overseas markets: by the need to create franchises that insure against the risk of launching a film in culturally diverse territories. One way of interpreting the international audience's greater appetite for sequels is that, at blockbuster level, most countries are passive consumers for what Hollywood puts out – rather than producing their own spectaculars.

Guardian.co.uk

Wednesday, 23 January 2013

UK cinemas defy the recession and the Olympics with a bumper year


Cinemas in Britain and Northern Ireland took a record £1.1bn at the box-office in 2012, an increase of 5.9% over 2011. This figure is substantially higher than had been expected only a few days ago, and will come as a welcome surprise to the industry. 

Analysts tend to rely on statistics for the distribution territory of which the United Kingdom is only a part. Figures for this area emerging last week suggested that receipts across it had risen by around 4%. However, it now seems that this number was dragged down by a poor year in the crisis-hit Republic of Ireland. The true figure for the UK turns out to be substantially up on last year, even when adjusted for inflation, and marksthe sixth successive annual increase in box-office revenues. 

This is a remarkable and unexpected achievement. The industry was bracing itself for a sharp decline in 2012 in the face of subdued consumer spending and the rival appeal of the Jubilee, the European Football Championship and the Olympics and Paralympics. At the same time, it was having to fight off the impact of alternative distribution systems and piracy, together with ever more intense competition from newer forms of entertainment. 

Yet UK admissions, considered by some a sounder measure of success than receipts, were also up. They rose by 0.5% to 172.5m, following an increase of 1.4% from 2010 to 2011. In the Irish Republic, admissions dropped by 6.7%.

Behind these figures lie stellar performances by a small number of films. "You could almost boil it down to Skyfall," says Charles Gant, the Guardian's box-office analyst and Heat magazine's critic. He estimates that if the Sam Mendes picture had performed no better than Casino Royale, the 4% revenue increase across the territory embracing Britain, Ireland and Malta would have been wiped out.

Over that territory, Skyfall took £101m. Then came The Dark Knight Rises with £56.3m, Marvel's Avengers Assemble with £51.9m, The Hobbit: An Unexpected Journey with £40.8m, The Twilight Saga: Breaking Dawn – Part 2 with £35.5m and Ted with £30.3m.

There was no wholly British contribution to rival those made in recent years by The King's Speech, Mamma Mia! or The Inbetweeners Movie, but Skyfall qualifies as British on grounds such as cultural content and technical input, in spite of being American-owned. The Woman in Black (£21.2m) and The Best Exotic Marigold Hotel (£20.3m) also performed better than expected.

"Cinema has a track record of holding up well in times of economic difficulty," says Phil Clapp, the chief executive of the Cinema Exhibitors' Association. He adds: "This might be attributed to a number of things, including a desire for escapism and the belief that (as the latest figures would seem to support) many people continue to believe that cinema represents a value for money experience." The average ticket price in 2012 across the UK was around £6.37.

Favourable results for 2012 are being posted elsewhere. In Germany, revenues are expected to top the €1bn mark for the first time ever. In China, takings were up by 30%, and in Russia by 19%. Even in North America, where real fear about the industry's future had taken root, a 6% increase in takings is expected, together with the first increase in admissions since 2009. 

So far, 2013 has also been looking good. In the British Isles/Malta, takings have been up on their 2012 equivalent every weekend. The long-anticipated death of cinema will, it seems, have to be postponed once more. 

Source: guardian.co.uk

Friday, 11 January 2013

The Impossible and Life of Pi try, but can't topple The Hobbit


The battle for the top spot
After an incredibly strong fourth quarter of 2012, UK cinemas have got off to a flying start in 2013, powered this week by some exceptional results. The Impossible battled The Hobbit: An Unexpected Journey for first place, with the Tolkien adaptation edging out the disaster weepie with £4.08m to £4.03m.
The Hobbit, with a stonking £44.9m to date, is the only 2012 release to achieve four consecutive weeks at the top spot – not even Skyfall managed that, although it did chalk up four non-consecutive appearances in pole position. The last film to occupy the top spot for four straight frames wasThe Inbetweeners Movie, back in August/September 2011. An Unexpected Journey is now one of the biggest hits of all time at the UK box office, and clearly has plenty of life in it yet.

In truth, The Hobbit is the clear winner, as The Impossible's number is inflated by three days of previews totaling £1.56m. Still, local distributor eOne will be delighted with its result on The Impossible, the true story of one Spanish family's survival of the 2004 Asian tsunami – played in the film version by an English-speaking cast led by Naomi Watts and Ewan McGregor. Juan Antonio Bayona's film has already proved a smash hit in its native Spain, with €41m to date, but has been relatively modest so far in the US ($3.4m), where it is playing on 572 screens and is set to expand from Friday. The UK result is likely to be robust compared with most other territories, given the film's largely British cast and characters.

The family winner

Current chart champs The Hobbit and The Impossible are by no means the only success stories, with Life of Pi also achieving sensational numbers, especially relative to its US run. In North America, Ang Lee's literary adaptation has grossed a so-so $91m since its 21 November release, indicating a UK result around £9m. In fact, Life of Pi has earned £17.86m here, despite opening almost exactly a month later than the US, on 20 December. Given that virtually all cinemas are closed here on Christmas Day, Life of Pi has only had 17 days of play so far, with a daily average in excess of £1m.
Pi has already overtaken the lifetime totals of previous Oscar contenders including Chicago (£16.4m) and Fox's own Black Swan (£16.2m) as well as family films including both of the Nanny McPhees, Cars, Cars 2 and Ice Age. The survival tale's £3.3m weekend tally is less noteworthy than the £7.1m it has amassed over the past seven days, and also the moderate 20% drop from the previous frame (v 41% for The Hobbit). Strong midweek sales and gentle decline both point to healthy career longevity, which could be further sustained by Bafta and Oscarnominations this week on Wednesday and Thursday. For comparison, Slumdog Millionaire had reached only £10.2m after three weekends of play, with strong word-of-mouth and awards success eventually powering it to £31.7m.

The grey pound winner

Following the recent successes of The King's Speech in 2011 and The Best Exotic Marigold Hotel last year, hopes were high for Quartet, the latest film courting older upscale audiences. Directed by Dustin Hoffmanand adapted by Ronald Harwood from his own stageplay about a retirement home for opera singers and musicians, Quartet was aimed squarely at the grey pound, with a marketing campaign that communicated a cosy, stately and defiantly non-youthful message. Backers Momentum will be happy with a £2.29m debut, including £984,000 in three days of previews. The Best Exotic Marigold Hotel opened in February last year with £2.22m, without the benefit of previews, on its way to a total of £20.3m.

The loser

Playing for Keeps, starring Gerard Butler as a washed-up soccer pro, suffered the indignity of landing outside the top 10, with £507,000 (including previews of £188,000) from 269 cinemas and a £1,886 average (or £1,188 if previews are ignored). Although this is clearly not a good result, it's worth noting that it's only the incredibly strong roster of current releases (see "Top 10 films" below) that pushed the romantic comedy out of the top 10. This is a phenomenon that occurs particularly in January, when the wealth tends to spread more evenly than in the summer months, and the last time a film grossing £500,000-plus failed to make the top 10 was in fact back in January last year.
Butler's last leading role, Machine Gun Preacher, landed in November 2011 with a similarly disappointing £332,000, including previews of £56,000. The alarming news for Butler is that Playing for Keeps stumbled despite the genre being much closer to his sweet spot – for example, romantic comedy The Bounty Hunter debuted in March 2010 with £2.06m including £473,000 in previews – but that film also boasted Jennifer Aniston. In fairness, Playing for Keeps was hampered by a tricky positioning challenge, with the core romantic comedy also fusing elements of sex farce and family drama.

The enigma

Although opening in the US at number one, and at more than 200 UK cinemas on Friday and Saturday, Texas Chainsaw 3D is missing in action from official figures over here. That's because those Friday and Saturday showings were technically previews, even though the film is retaining a regular presence in the market at London's Empire Leicester Square. The horror picture plays wide again from Wednesday. All of these earnings will be officially reported next week.

The marathon

Making what will presumably be its last appearance in our chart, Skyfallis the first film to make 11 consecutive appearances in the official top 10 since The King's Speech back in early 2011. The 23rd Bond film's cumulative box office of over £101m is, of course, a record, and one that's likely to endure for a while.

The future

Thanks to the success of titles including The Hobbit, The Impossible and Life of Pi, but also solid returns in the bottom half of the top 10, the market overall has posted the sixth best result of the past year, and is 61% up on the equivalent frame from 2012, when holdover hits Mission: Impossible – Ghost Protocol and Sherlock Holmes: A Game of Shadows edged out new entrant The Iron Lady. This extends to 12 consecutive weeks the run of UK cinemas taking more than the year-prior equivalents, a winning streak that is surely set to continue with the arrival on Friday of Les Misérables. Tom Hooper's musical has already crossed $100m in the US, and the UK appeal is certainly strong, given the European setting, London stage success and British talent elements. Facing off against it is mob thriller Gangster Squad, starring Sean Penn, Josh Brolin, Ryan Gosling and Emma Stone.

Top 10 films

1. The Hobbit: An Unexpected Journey, £4,075,781 from 568 sites. Total: £44,870,320
2. The Impossible, £4,034,470 from 372 sites (New)
3. Life of Pi, £3,353,579 from 566 sites. Total: £17,857,428
4. Quartet, £2,294,917 from 415 sites (New)
5. Jack Reacher, £1,682,561 from 454 sites. Total: £7,160,319
6. Pitch Perfect, £917,135 from 359 sites. Total: £4,928,013
7. Parental Guidance, £884,319 from 432 sites. Total: £3,371,022
8. Rise of the Guardians, £725,281 from 489 sites. Total: £11,247,265
9. Skyfall, £541,401 from 253 sites. Total: £101,572,493
10. Tinkerbell and the Secret of the Wings, £516,952 from 399 sites. Total: £3,375,684