Saturday, 22 December 2012

'Safety Not Guaranteed' (2012): Released Boxing Day


Safety Not Guaranteed is a 2012 American comedy-drama film inspired by a 1997 Backwoods Home Magazineclassified ad – written as a joke filler by Backwoods employee John Silveira – by a person asking for someone to accompany him in time travel. It was screened at the 2012 Sundance Film Festival where it won the Waldo Salt Screenwriting Award.

Budget = $750,000
Box office = $4,001,58 (US - Released 8/6/12)


Safety Not Guaranteed received critical acclaim with a 94% approval from 109 critics on Rotten Tomatoes—an average score of 7.6 out of 10—where the consensus reads: "Safety Not Guaranteed's ostensibly modest ambitions are outmatched by the movie's strong performances, beguiling charm, and heartfelt story." Stephen Holden of The New York Times wrote that the story's shenanigans are "harnessed to a plaintive underlying theme about the fading dreams of those aspiring professionals in their 20s and 30s."

Saturday, 15 December 2012

Alfred Hitchcock’s Rules for Watching Psycho (1960)


Psycho, one of Alfred Hitchcock’s iconic films, didn’t come together very easily. Hitchcock’s studio, Paramount Pictures, didn’t like anything about the film and denied him a proper budget. So the director went solo and funded the film through his television company Shamley Productions. The budget was tight — less than $1,000,000. Costs were firmly controlled. Hence why, in 1960, the film was shot in black and white.
When Psycho hit theaters, Hitchcock controlled the promotion. The stars – Anthony Perkins and Janet Leigh — didn’t make the usual rounds in the media. Critics weren’t given private screenings. And Hitchcock created buzz for the film when he exerted directorial control over the viewing experience of the audience. Showings of the film began on a tightly-controlled schedule in theatres in New York, Chicago, Boston, and Philadelphia. And a firm “no late admission” policy was put in place. You either saw the film from the very beginning, or you didn’t see it all. Signs appeared in front of cinemas reading:
We won’t allow you to cheat yourself. You must see PSYCHO from the very beginning. Therefore, do not expect to be admitted into the theatre after the start of each performance of the picture. We say no one — and we mean no one — not even the manager’s brother, the President of the United States, or the Queen of England (God bless her)!
Theatre managers initially balked at the idea, fearing financial losses. But Hitchcock had his way. And he was right. Long lines formed outside the theatres. Psycho enjoyed critical and commercial success, so much so the film was re-released in 1965.
Source: openculture.com

Thursday, 13 December 2012

Five reasons John Carter was a huge flop


Disney sci-fi flick 'John Carter' has become one of the biggest flops in movie history. The studio have announced that the film's theatrical run will lose them $200m (£126m).
But why has this big-budget epic become such a disaster? We investigated...
It's all been done before
The film is based on the pulp novels by Edgar Rice Burroughs, written between 1911 and 1940. The 'John Carter of Mars' stories inspired pretty much all modern sci-fi in some way from 'Star Wars' to 'Avatar', but because of this much of the action has a familiar feel.
Take James Cameron's 'Avatar', which replicates 'Carter's tired fish-out-of-water story and its lanky alien race. An unfortunate shot in the trailers of Carter covered head-to-toe in blue blood really didn't help matters. It's not really fair, but 'Carter' just felt derivative.
[Related story: The biggest A-list bombs]
The title
'John Carter of Mars' tells the audience exactly what to expect; B-movie-style thrills a-plenty. However, the decision to change the name to simply 'John Carter' was just the tip of an iceberg of bad marketing decisions.
A handful of visually stark posters couldn't combat the bland trailers and the result was an insubstantial campaign that did little to help the film. The studio wasn't sure if they wanted families or sci-fi fans to see the film. In the end they got neither.
Taylor Kitsch is not a leading man
Hollywood bigwigs have seemingly decided that Kitsch is The Next Big Thing, with the star headlining 'Carter' and the upcoming 'Battleship'. On the evidence of the former, Tom Cruise shouldn't start losing his sleep just yet.
Kitsch was okay as Carter, but a film based on a series of pretty old books needed a better-known actor in the lead. The supporting cast didn't help. The biggest names attached were Willem Defoe (who voices a CG character) and Mark Strong who, surprise surprise, plays the film's bald villain.
Dr Seuss's The Lorax
The animated feature, which opened opposite 'John Carter' in the US, surprised everyone with a very strong box office showing in its opening week. It then topped charts for the second week in a row, beating the debuting Carter to the spot. The 'toon successfully captured the family audience that Disney were going for and doomed 'Carter' in the process.
The film was boring
None of this would've really mattered of course if 'John Carter' was a really, really good film. It wasn't. The general critical consensus was that it was an over-long, incoherent mess.
The Guardian said 'John Carter' was "oppressive and... interminably long", while USA Today reckoned "the characters are one-dimensional... even in 3-D". With a duff marketing campaign, this needed strong word-of-mouth, which is nigh-on impossible with such dire write-ups.
[Related story: The biggest flops of 2011]

Wednesday, 12 December 2012

Guardian: Box Office Analysis UK

Click above to access

A very useful site/page (from The Guardian) for Section A of the FM2 paper! A link has been added in the Useful Websites/Blogs Label in the right hand column for regular updates.

Monday, 10 December 2012

'Stoker': Marketing


Here's an interesting piece of movie marketing -- it's a music video for the upcoming suspense thriller "Stoker" starring Mia Wasikowska, Nicole Kidman and Matthew Goode. Featuring a song from the soundtrack ("Becomes the Color" by indie artist Emily Wells) the video contains a few bits of fresh footage from the film, and unveils a look at an exquisitely drawn international poster -- released by Empire.

Directed by Oldboy helmer Park Chan-wook (his first English-language effort), "Stoker" centres on a troubled teenage girl (Wasikowska) who suspects her abusive mother (Kidman) and her mysterious uncle (Goode) have, somehow, caused the untimely death of her father. Did they straight-out murder him -- or are they keeping a dark family secret? The mystery will be unlocked when the movie hits theatres on March 1st.

Source: empireonline.com

Friday, 7 December 2012

'Star Trek: Into The Darkness' - 17th May 2013


The minute-long teaser for 'Star Trek into Darkness' has been released for the first time.

The teaser for JJ Abram’s Star Trek sequel shows fighter jets flying over a futuristic London- gherkin still intact- to Benedict Cumberbatch’s voice over.

“It’s an illusion, a comforting lie to protect you. Enjoy these final moments of peace. For I have returned. To have my vengeance,” the actor says.

The teaser shows scenes of earth under attack, with Chris Pine as Captain Kirk and his crew watching in horror.

The plot synopsis released by Paramount Pictures says: “When the crew of the Enterprise is called back home, they find an unstoppable force of terror from within their own organization has detonated the fleet and everything it stands for, leaving our world in a state of crisis.

“With a personal score to settle, Captain Kirk leads a manhunt to a war-zone world to capture a one man weapon of mass destruction.”

Star Trek into Darkness is released in the UK on 17 May 2013.

Why Bella is beating Bond in the great box-office battle


The success of Twilight has led to a host of tough female heroines dominating Hollywood, says Ed Power.

He's seen off supervillains, global conspiracies and, during the Roger Moore years, a multitude of crimes against fashion. But James Bond finally met his match last week – in the form of a willowy young girl with alabaster skin and big, creepy eyes.

The 'girl', of course, is Twilight heroine Kristen Stewart and, together with the rest of the cast of Breaking Dawn Part 2, she handed 007 a multiplex trouncing, knocking his latest foray, Skyfall, off the top of the American box office.

At first glance, maybe that isn't such a surprise. With the possible exception of Harry Potter, the five Twilight films have, since 2008, proved to be the great cinematic juggernaut of our time.

Bond is essentially a creaky nostalgia trip for those who still think the measure of an action hero is the number of gadgets he can cram into a retro sports car.

From another perspective, however, Stewart's muscling aside of the most super of super agents can be regarded as a seismic shift.

In one corner stands the ultimate alpha male icon, in the other a movie for, and largely about, teenage girls. We now live in a world where guys with guns can be outmaneuvered by intense young women with romance issues.

"Despite arguments that could be made about the portrayal of women in the Twilight films, they have demonstrated that films with female lead characters can find a mass market, and that they are worth producing and investing in for the studios," says Darren Mooney, author of Pass the Popcorn: Movie Memoirs 2011.

'Approximately 80pc of the opening weekend audience of those films are young women, a demographic that is often overlooked in favour of young men," he added.

"Twilight has done so much to change the culture of Hollywood and it does not get the acknowledgement it deserves because it is about a girl," said Melissa Silverstein, editor of the blog 'Women and Hollywood'. "It is gigantic. It has shown women can fuel box office. But it still is something that Hollywood does not know what to do with."

Predictably, Twilight has unleashed a flood of movies in which teenage girls with serious attitude very literally punch above their weight.

One of the more high profile, Snow White and the Huntsman, actually starred Stewart. The film put a very different spin on the age-old fairytale – rather than a passive victim of the wicked queen's machinations, in this contemporary version of Snow White, Stewart rides a horse, swings a sword and leads an army into battle.

Shrugging off overwhelmingly indifferent reviews, it was an enormous success, a fact subsequently overshadowed by revelations that 22-year-old Stewart was conducting an affair with the movie's 41-year-old married director Rupert Sanders.

When the scandal finally dies down the film will be seen for what it was: irrefutable evidence that, marketed correctly, a butt-kicking heroine can conquer the multiplex.

An even clearer example of a studio pitching to Generation Twilight was the $680m (€523m) earning Hunger Games, which has propelled its rangy star Jennifer Lawrence to the very top of the A-list.

A stereotypical tomboy, her character Katniss Everdeen has a greater amount in commonwith Rambo than the stereotypical doe-eyed leading lady.

She hunts, rocks a crossbow and does not seem to have much of an internal life. For the bulk of the film, romance is the last thing on her mind.

On the face of it, the idea that Jennifer Lawrence and Kristen Stewart are the spiritual descendants of the exaggerated versions of themselves Bruce Willis and Arnold Schwarzenegger played through the 1980s seems absurd.

They were non-ironic slabs of beefcake, whose day job consisted of shooting goons by the hundred. And yet, the argument may be advanced that Bella and Katniss are every bit as two-dimensional as Conan the Barbarian and Die Hard's John McClane. They have the same strong moral centre, the same belief that, sometimes, the good guys just have to go out there and kick some ass.

Hollywood has some previous form though. Darren Mooney points out that, in terms of strong female leads, there was Ripley from the Alien movies. Or Buffy the Vampire Slayer, the first screen heroine where a facility for karate kicks was part of the appeal.

"James Cameron actually made considerable progress in the portrayal of female characters during the 1980s and 1990s," he says.

"Ridley Scott's Alien introduced us to Ellen Ripley. However, Cameron's sequel gave us Ripley as a take-no-prisoners action heroine. The character Sarah Connor in Terminator 2 helped cement Linda Hamilton as one of the very few female action stars." But there's been little real development until now.

The movie industry has glommed onto the success of Hunger Games, Twilight and Snow White and, in the months ahead, will churn out a stream of action flicks starring sassy heroines.

In 2013 audiences will be introduced to tough-cookie spell caster Lena, the star of the Beautiful Creatures fantasy book series, and to Lily Collins as Clare Fray, protagonist in the first Mortal Instruments movie.

"I think we're seeing the studios concede that there are people out there interested in action movies with female heroes," says Mooney.

"The Hunger Games is the most obvious example, with Katniss a far more dynamic heroine than Bella ever was. However, there are indications that the influence is spreading even further.

"One of the amendments that Peter Jackson made to The Hobbit and Lord of the Rings was to expand the roles of the female characters and there's even talk of an all-female version of The Expendables coming out."

So should feminists be reaching for the champagne? Perhaps not.

One difficulty is that female A-listers are too easily stereotyped, says movie writer Nicola Timmins. "A lot of actresses get pigeon-holed into a type early on – for example Reese Witherspoon into romantic comedy, Natalie Portman into drama," she says. "And while they can break out occasionally, there aren't the female action roles there for an actress to establish themselves with. There are few women in Hollywood who can open a blockbuster as the lead and, with no established women in action, it's unlikely that we'll see a female opening an action film as the hero any time soon.

"Beyond Angelina Jolie, Scarlett Johansson is probably the best example – she stepped in to the role of action hero in Avengers. However, a film based solely around her heroine, Black Widow, would probably still be too much of gamble."

It's notable that this new generation of female action stars are all in their teens or early 20s. There is no equivalent of Sigourney Weaver or Linda Hamilton. The closest was Lena Headeyin the Sarah Connor Chronicles, a TV sequel to the Terminator saga cancelled after two seasons. You look around the movie landscape and the only grown up female action heroine is Angelina Jolie, an icon who has always followed her own singular course.

"Girls can be powerful and strong. Women can't," according to Melissa Silverstein. "We are comfortable with girls kicking ass, but not a woman who is in her 20s or 30s, unless she happens to be Angelina Jolie. She is an anomaly."

But perhaps now times really are changing for women in Hollywood.

Re-posted from: Irish Independent

First TV Spot for Monsters Inc 3D – ‘New Look'