For some useful information concerning audiences, the Pearl & Dean site is well worth a look when compiling case studies for Section A of FM2. Forthcoming releases are shown along with budgets and the estimated breakdown of audience demographics.
Pearl & Dean are proud to represent cinemas ranging from multiplex chains, offering landmark locations throughout the UK & Ireland including Showcase, Empire, Apollo, Movie House and AMC chains, to smaller local cinemas like the Berhamstead Rex. We are also proud to represent the majority of the independent exhibition sector, with a wide portfolio of quality circuits such as Curzon, Everyman, Scott Cinemas, Northern Morris and WTW Cinemas each offering individuality and often a specialist audience. This wide variety of cinemas have a hugely varied schedule of programming from the latest blockbusters through classic and art-house movies to alternative content such as live opera or concerts.
All of this enables us to offer you, the advertiser, the ability to target either specific demographics or the population as a whole. The cinema is the best environment in which to showcase any brand. The audience is in a relaxed, receptive state of mind. There are no distractions and advertising is seen as part of the whole cinema experience. This results in cinema advertising being the most impactful media channel available.
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