The internet has had a major impact on the film industry over the last decade. Initially, there was a concern that the internet would threaten the entire film business as online piracy sites saw annual box office ticket sales decline massively and consistently each year since 2002. Source - www.the-numbers.com/market However, as a whole the film industry today is booming. Overall, gross revenue in the last ten years has doubled with the help of, rather than despite, the internet.
How has the internet helped?
Film studios and film makers have had to adapt to take advantage of the internet and the power of social media. In an interesting twist of fate, what used to be the enemy has transformed itself into the film marketer’s best friend as an inventive way to minimise the overall costs for distribution and marketing.
The Power of Social Media
Films are a social topic which means that social media networks is a fantastic platform for film campaign.
People love to share their opinions on films with their friends so social media platforms are the perfect place to encourage discussion. By creating word-of-mouth marketing on social media a buzz can be created around any film.
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